A creative practice across film, fashion, and emerging technology by Leilanni Todd

Recent: Prada × Jordan Wolfson · Primordial Soup · Tribeca Festival · The One Show Inaugural Gold Pencil AI Pioneer

2025 Reel, Floam World

Through film, fashion, and artificial intelligence, Floam World builds cinematic narratives where surrealism and humor meet, treating technology as both medium and creative collaborator.

THE WORLD

Floam World is the original universe of Leilanni Todd — a speculative, post-flood future where fashion, beauty, and consumer products function as systems of survival. Built across film, editorial, and speculative product, it explores identity, consumer culture, and what it means to exist in this new world. Many of the themes parody modern life, using absurdity and humor to mirror our own reality. Beneath the surface lies meaning and commentary meant as satire.

Enter the world → Why Floam World? 🦐

A woman with yellow hair and pale skin holding a glass seashell-shaped container with a pink object inside, in a sterile pink-tiled room with two other women with similar yellow hair and grey suits sitting on benches in the background.

A surreal digital artwork of a woman with a human face and red hair emerging from a red anthurium flower, with additional anthurium flowers in the background.

A surreal living room with three women with orange hair. One woman is sitting on a purple sectional sofa, eating shrimp from the tray, and wearing a gray dress with pink shells. Another woman is lying on the floor in pink leopard print pajamas, with a book on her lap, gazing upward. The third woman stands near a large round window looking out to the ocean, dressed in a blue coat. The room has pink carpet, white walls, and features seafood sculptures, including a large shrimp on a pink terrazzo platform and shrimp decorations on two white pedestals.

Close-up of a person's mouth with gold and jewel-encrusted braces. The braces have various charms including sea creatures, shells, a dress, and a pair of pants hanging from the teeth.

A vintage beige Mercedes-Benz car with a large, cartoonish anthropomorphic suitcase with sad eyes and tears on top. The suitcase is holding a

A woman in a control room with multiple technicians, looking at a magazine featuring a man in military uniform, with dolphins swimming around her.

Latest Work:

Prada × Jordan Wolfson
Spring/Summer 2026

Led character development and design — translating Wolfson's vision into figures that inhabit the campaign across still photography and live-action film. Role: Character development, design, pose direction, and integration across stills and live-action film. Year: 2026 · Tools: Generative AI and 3D · Client: Prada · Featuring: Jordan Wolfson

Discover the Campaign

Primordial Soup
Creative Direction (AI for Filmmaking)

coming soon…

Creative direction with Primordial Soup, the creative technology company founded by Darren Aronofsky to develop the next generation of AI-native filmmaking. Working at the frontier of how generative tools can serve narrative cinema.

Role: Creative direction

2025– 2026· Client: Primordial Soup

PUMA Inverse
2025 Campaign Launch

Campaign launch for Puma's Inverse — the brand's first AI-designed sneaker, developed from A$AP Rocky's Inhale silhouette. Created the campaign imagery using generative AI and 3D, integrating product photography with original background art to introduce the shoe to market.

Role: Campaign creative direction, AI/3D imagery, product integrationYear: 2025 · Client: Puma

RECENT NEWS:

2026 — State of Fashion Biennale, Arnhem. Group exhibition.
2026 — Prada S/S 2026 x Jordan Wolfson. Campaign film and still imagery.
2026 — NYU Tisch. Inaugural Professor — Special Topics in Virtual Production, Martin Scorsese Virtual Production Center. 2nd Year adjust professor
2025 — The One Show, NY. Gold Pencil — Inaugural Creative AI Pioneer.
2025 — Moss, NY. On AI & Creative Work — fireside chat with Cristóbal Valenzuela, Runway co-founder & CEO. Co-hosted by Insight Partners.
2025 — Motion Plus Design, Paris. Keynote: Creating at the Speed of Thought.
2025 — NYWIFT Summit. Featured Artist and Speaker — Creative Sustainability in the Age of AI.
2025 — Motion Plus Design, NY. Keynote: My Big Creative Unlock.
2025 — NYU Tisch. Inaugural Professor — Special Topics in Virtual Production, Martin Scorsese Virtual Production Center.
2025 — Museum of the Moving Image, NY.Ideas Need to be Seen — talk and screening.
2025 — Puma Inverse. Global campaign launch for Puma's first AI-designed sneaker.
2024 — Tribeca Festival, NY.Everyone is Chair — screening and panel.

ABOUT

Leilanni Todd is an Executive Creative Director and artist working across fashion, film, advertising, and emerging technology. After nearly two decades shaping campaigns for Apple at Media Arts Lab, Droga5, Mother NY, and Squarespace, she founded Floam World in 2022 — now a body of work spanning fashion editorials, short films, and brand collaborations with Prada, Puma, and Darren Aronofsky's Primordial Soup.

A conference or presentation in a theater with a large screen displaying the text 'My Big Creative Unlock' and an image of a woman in an orange top, black striped pants, wearing sunglasses and holding a white fluffy object. The presenter is standing on stage near a podium with a laptop, addressing the audience.

Link to personal site

COLLABORATIONS

Floam World partners selectively with fashion labels, brands, and cultural institutions through film, editorial, installation, and original storytelling.

A woman with red hair and exaggerated makeup, dressed in a gray pinstripe suit and light blue tights, is in various office scenes with oversized blue fins attached to her feet, holding a yellow telephone and dolphin-shaped figurine, with a retro office background.

Bring Floam World into yours.

Floam World is open to brand partnerships, exhibitions, and editorial collaborations. From campaign creative direction to immersive installations, the universe is built to extend into other rooms.